{"id":46566,"date":"2023-07-31T12:52:56","date_gmt":"2023-07-31T19:52:56","guid":{"rendered":"https:\/\/nevadanewsandviews.com\/?p=46566"},"modified":"2023-07-31T12:35:52","modified_gmt":"2023-07-31T19:35:52","slug":"some-unsolicited-advice-for-the-sam-brown-senate-campaign","status":"publish","type":"post","link":"http:\/\/nevadanewsandviews.com\/some-unsolicited-advice-for-the-sam-brown-senate-campaign\/","title":{"rendered":"Some Unsolicited Advice for the Sam Brown Senate Campaign"},"content":{"rendered":"

\"\"<\/em><\/p>\n

(Chuck Muth)<\/em>\u00a0\u2013 Marketing experts Richard Perry and Jeff Schreifels of Veritus Group ask a very important \u2013 if not somewhat uncomfortable for some – question\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cIs your organization [campaign] a conversational narcissist? You know the type. Every letter they send is all about what great work they\u2019re doing and how awesome they are. It\u2019s like you, the donor, aren\u2019t even part of the conversation! They just keep talking about themselves. And you start to tune out.\u201d<\/em>
\u00a0
Candidates who are conversational narcissists appear everywhere, up and down the ballot.\u00a0 Here\u2019s a classic example right here in River City\u2026
\u00a0
Sam Brown is running again for U.S. Senate in Nevada.\u00a0 He came in second to Adam Laxalt in the GOP primary last year.\u00a0 I supported him.\u00a0 As is the National Republican Senatorial Committee (NRSC) this cycle.
\u00a0
But the criticism I\u2019ve heard about Sam since he got into the race is that while his war injury story is inspiring, it\u2019s not enough.\u00a0 There needs to be more meat on the bones.
\u00a0
I\u2019ve likened it to the volcano in front of the Mirage Resort.\u00a0 It definitely grabs attention and draws people to want to check out more.\u00a0 But if people walk behind the volcano and into a Motel 6-like building, people aren\u2019t going to come back.
\u00a0
And Brown\u2019s campaign is doing the same thing.\u00a0 Consider how his string of email fundraising pitches have opened since he got into the race.\u00a0 It started with this one\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cI shouldn\u2019t be alive, Friends.\u00a0 When I was serving in Afghanistan, a roadside bomb blew up under the gas tank of my vehicle. I burned alive for what felt like an eternity as I came to terms with my mortality. I thought it would be the end of me, but by the grace of God, I survived.\u201d<\/em>
\u00a0
A follow-up email a day later opened with\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cThroughout my life, God has blessed me with people who have always had my back. The soldier who saved my life, the doctors and nurses who helped me recover from my injuries, my wife, my children, and now you, Friends. You may have heard me say that the life I live is not my own. That is doubly true for this campaign.\u201d<\/em>
\u00a0
A couple days later\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cFriends, I\u2019ve never taken the easy road. But the easiest thing I ever did was decide to run for Senate. That\u2019s because through every struggle, I\u2019ve had faith that I was fulfilling God\u2019s purpose for me. I feel the exact same way now.\u201d<\/em>
\u00a0
And a couple more days after that\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cI\u2019ve been blessed with some truly incredible people in my life.\u00a0 My soldier who extinguished the fire and saved my life when I was sure I was going to die.\u00a0 The doctors and nurses who helped me through thirty surgeries as I recovered from my injuries.\u00a0 My wife and children who are my greatest joys through all of life\u2019s challenges and blessings.\u201d<\/em>
\u00a0
And the most recent one\u2026
\u00a0
\u00a0 \u00a0 \u00a0\u201cFriend, I’m one of the many Americans who answered the call to serve their country following the 9\/11 terrorist attacks, but my life was changed forever when a roadside bomb detonated under my vehicle in Afghanistan. When I woke up, I knew God had given me a second chance at life. A chance I wasn\u2019t going to take for granted. I\u2019ve dedicated every day of my life since then to continued service for our country and its citizens, and now is no different.\u201d<\/em>
\u00a0
I, I, I, I, ay, yi, yi!
\u00a0
Granted, it\u2019s one helluva a personal story by a true American hero, however\u2026
\u00a0
If you want people to vote for you\u2026
\u00a0
If you want people to donate to you\u2026
\u00a0
If you want people to volunteer for you\u2026
\u00a0
Then your campaign messaging must be about\u00a0THEM<\/u>, not you.<\/strong>
\u00a0
I\u2019m not saying to not tell Sam\u2019s story.\u00a0 Of course, he should!\u00a0 But there\u2019s got to be more \u201cthere\u201d there.\u00a0 Voters are tuned into WIIFM \u2013 \u201cWhat\u2019s In It For Me.\u201d
\u00a0
We know what\u2019s in it for Sam.\u00a0 He\u2019ll be a United States senator representing Nevadans.\u00a0 But how do we Nevadans benefit from Sam being in the U.S. Senate?\u00a0
\u00a0
Simply stating that incumbent Democrat Sen. Jacky Rosen stinks on ice isn\u2019t enough \u2013 especially for independent and non-partisan voters.
\u00a0
I don\u2019t know who\u2019s writing Sam\u2019s copy, but it needs a reboot.\u00a0 He\u2019s certainly raised a lot of money so far, but he could raise a lot more if he\u2019d adjust his pitch slightly to be more donor-focused than Sam-focused.
\u00a0
In short: Reduce the number of \u201cI\u2019s\u201d and boost the number of \u201cyou\u2019s.\u201d\u00a0 Don\u2019t make the same mistake made in the last election, or you risk donors and voters tuning out.\u00a0 We can\u2019t afford to send Rosen back to DC!
\u00a0
Your Feedback\u2026APPRECIATED!<\/strong>
\u00a0
Thanks to everyone who shared their opinion on how I should deal with re-printing profanities embedded in messages I receive from potty-mouth trolls.\u00a0 Really appreciate the feedback.
\u00a0
Unfortunately, there\u2019s no clear consensus on the issue – though a slight majority have said to reprint profane messages just as the author wrote them.
\u00a0
So while it won\u2019t please everyone, I\u2019ll continue dealing with this issue on a case-by-case basis.\u00a0 If a bunch of f-bombs are included, I\u2019ll continue to put a \u201cWarning\u201d note at the beginning.
\u00a0
In other cases, I\u2019ll do what I\u2019ve done with Gov. Lombardo\u2019s quote about \u201cgetting sh*t done.\u201d\u00a0 And when appropriate, I\u2019ll use \u201c(deleted)\u201d for cuss words along with a disclaimer that the author used the actual word(s) when it\u2019s obvious what was written.
\u00a0
Such as this one from Pahrump nutjob Leah Aldridge: \u201cI always knew you were a jerk, Chuck.\u00a0 Go (expletive) yourself.\u201d
\u00a0
Again, thanks to all who weighed in.\u00a0 Onward\u2026
\u00a0
Save the Date<\/strong>
\u00a0
Monday, August 21, 6:00 \u2013 8:00 pm.\u00a0 Citizen Outreach will be hosting a one-of-a-kind cocktail reception\/dinner in Las Vegas featuring Nevada Congressman Mark Amodei and Nevada Gov. Joe Lombardo.\u00a0 Additional details to follow.
\u00a0
7 Worst Habits of Highly Unelectable People<\/strong><\/p>\n

    \n
  1. Picking the wrong race<\/li>\n
  2. Picking the wrong district<\/li>\n
  3. Picking the wrong issues<\/li>\n
  4. Picking the wrong time<\/li>\n
  5. Picking the wrong consultants<\/li>\n
  6. Picking unnecessary fights with the media<\/li>\n
  7. Picking door-knocking over fundraising<\/li>\n<\/ol>\n

    FAMOUS LAST WORDS<\/strong>
    \u00a0
    \u201cI\u2019ve got young kids so there won\u2019t be any cocaine in the White House. Maybe some finger paints. Actually, my daughter\u2019s paintings are better than Hunter Biden and he\u2019s getting $1 million for them.\u201d \u2013\u00a0Florida Gov. Ron DeSantis<\/em><\/strong>
    \u00a0
    Mr. Muth is president of Citizen Outreach, publisher of Nevada News & Views, and founder of CampaignDoctor.com.\u00a0 You can sign up for his conservative, Nevada-focused e-newsletter at MuthsTruths.com.\u00a0 His views are his own.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    (Chuck Muth)\u00a0\u2013 Marketing experts Richard Perry and Jeff Schreifels of Veritus Group ask a very important \u2013 if not somewhat uncomfortable for some – question\u2026\u00a0\u00a0 \u00a0 \u00a0\u201cIs your organization [campaign] a conversational narcissist? You know the type. Every letter they send is all about what great work they\u2019re doing and how awesome they are. It\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":42053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[748],"tags":[3466],"_links":{"self":[{"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/posts\/46566"}],"collection":[{"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/comments?post=46566"}],"version-history":[{"count":1,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/posts\/46566\/revisions"}],"predecessor-version":[{"id":46568,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/posts\/46566\/revisions\/46568"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/media\/42053"}],"wp:attachment":[{"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/media?parent=46566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/categories?post=46566"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nevadanewsandviews.com\/wp-json\/wp\/v2\/tags?post=46566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}