Local Woman Opens Trail Riding Company Near Lake Tahoe
Jordan Bader grew up knowing Nevada’s mountains like the back of her hand. Now she’s sharing that knowledge with visitors through her new business, Bader Ranch Trail Co.
The fifth-generation Nevadan just opened her trail riding outfit on 73 acres near Kingsbury Grade. It’s a dream that combines her family’s deep roots in the area with her own love of horses and the outdoors.
Bader said:
“People come to Tahoe for the mountains, but they stay in love with this region when they discover the stories and the people behind the scenes. I hope Bader Ranch Trail Co. will offer them a reason to support our local economy.”
A Dream Years in the Making
For Jordan, this isn’t just a new business venture. It’s the fulfillment of a long-held dream.
“This dream has been years in the making, and I am so blessed to finally bring it to life right here in the heart of the Golden West,” she wrote on Instagram when announcing the launch.
“I’ve always believed that home means Nevada, and I’m so excited to share the beauty of the Sierra with all of you.”
The excitement in her words shows through. This isn’t someone who stumbled into the trail riding business. This is someone who planned and worked toward this goal for years.
Building on Family Traditions
The Bader family purchased their land near Foothill and Five Creek roads in 2022. But their connection to Nevada goes back much further. Jordan represents the fifth generation of her family to call this state home.
That deep connection shows in everything about her business. These aren’t just scenic rides through pretty country. Jordan crafts each experience to teach visitors about Carson Valley’s beauty, heritage, and cultural history.
The ranch offers rides for all experience levels. Whether you’ve never been on a horse or you’ve been riding for decades, there’s something for you. Jordan pairs Western hospitality with high safety standards and the kind of local knowledge that only comes from growing up in a place.
She said:
“Whether you’re a seasoned rider or a beginner, I can’t wait to help you saddle up for your next adventure,”
From College Captain to Business Owner
Jordan didn’t just wake up one day and decide to start a trail riding business. She’s been preparing for this her whole life, even when she didn’t know it.
At the University of Nevada, she captained the Equestrian Team. That taught her leadership and how to work with both horses and people. Later, she worked at Montana’s Mountain Sky Guest Ranch, where she learned the business side of running trail rides.
All that experience came together when she saw an opportunity back home in Nevada. She could combine her skills with her family’s land to create something special.
Recognition and Growth
The business world has already taken notice of Jordan’s venture. Bader Ranch Trail Co. recently won People’s Choice at the Travel Nevada Rural Roundup Pitch Competition in Laughlin.
That recognition matters because it came from fellow business people who understand what it takes to succeed. They saw something in Jordan’s approach that stood out from the competition.
More Than Just a Ride
What makes Bader Ranch Trail Co. different? It’s not just about putting people on horses and pointing them toward the mountains.
Jordan calls it “a thoughtfully crafted experience.” She wants visitors to understand the area’s history and culture. She wants them to meet the people who make this region special.
This approach makes sense for someone whose family has been here for five generations. Jordan has stories to tell that you can’t find in guidebooks. She knows the land in ways that only come from growing up on it.
Why Local Businesses Matter
Small businesses like Jordan’s are the heart of rural communities. They create jobs for local people. They keep money circulating in the area instead of flowing to distant corporate headquarters.
When visitors come for trail rides, they also eat at local restaurants and shop at local stores. They might even decide to come back for longer visits. That’s how one small business can help an entire community.
Jordan understands this connection. She’s not just building a business for herself. She’s trying to give people reasons to support the local economy.
Looking Ahead
Jordan has big plans for Bader Ranch Trail Co. She’s already launched a website at www.baderranchtrailco.com where people can learn about rides and book experiences. She’s also active on Instagram at @5BaderRanch, sharing behind-the-scenes glimpses of ranch life.
The real test will be building a customer base. Rural tourism can be seasonal and unpredictable. Jordan will need to attract both locals and visitors from the Lake Tahoe area.
But she has advantages that money can’t buy. Her family’s five generations in Nevada give her credibility and connections. Her experience with horses and hospitality gives her practical skills. Her genuine love for the area comes through in everything she does.
Supporting Local Enterprise
Businesses like Bader Ranch Trail Co. succeed when communities support them. That means trying local services before looking elsewhere. It means telling friends about good experiences. It means understanding that small businesses often provide more personal service than big corporations.
Jordan’s story shows what’s possible when someone combines passion with hard work. She saw an opportunity to share something she loves with other people. She had the skills and resources to make it happen. Now she’s building something that could benefit her community for years to come.
For conservatives who believe in the power of individual initiative, Jordan Bader represents the best of American entrepreneurship. She’s not waiting for someone else to create opportunities. She’s creating them herself.
This article was written with the assistance of AI. Please verify information and consult additional sources as needed.
