Winning the Winnable: Chuck Muth’s Blueprint for Republican Victory in Nevada

Speaker 1 0:00
Dear listeners, Toyota Tacoma here. Time to rev up adventure. Hear that? A power-packed engine belting out up to 326 available horsepower. Want your own tunes and a whole lot more? Tacoma has an available 14-inch touchscreen for that. Time for an outdoor encore, Tacoma's built to play all weekend long. Find yours at Toyota.com. Toyota, let's go places.

Patricia Brinkley 0:31
Las Vegas, Nevada. It's time for straight talk and real solutions. We're breaking down the issues that matter to you with no spin, just the truth. From the strip to Main Street, we're keeping it real for hardworking Americans. This is Talk with a Conservative, open conversation with intelligent explanation. Las Vegas and Nevada, let's talk.

Garland Brinkley 0:58
Welcome to Talk with a Conservative. I'm Garland Brinkley, and I'm

Patricia Brinkley 1:11
And I'm Patricia Brinkley, and I ran for SKU. And I'm an attorney at law. And welcome to season three, episode seven of Talk with a Conservative. Our telephone number is 702-221-7283. We'll be digging into big issues with insight, honesty, and a conservative perspective.

Garland Brinkley 1:32
Let's get to it.

Patricia Brinkley 1:33
If you're unable to get through on the telephone at 702217283, please email your questions to Twack Radio show@gmail.com. If your question is received before the end of today's show, we'll answer it. If not, we'll address it at the beginning of next week's show.

Garland Brinkley 1:49
If you're a candidate and we're a guest on Twack on season two, you are welcome to appear as a guest again in season three. We're also offering the opportunity to be a special guest co-host, this opportunity is available to all Republican candidates running in the general election. Any candidate who would like to be a co-host with us once or twice a month, contact us to learn more details.

Patricia Brinkley 2:15
Also, shout-outs if you're a business owner or a candidate with a business, we're offering shout-outs for your business, please reach out to us at 725-900-9341. Also, for our listeners, we know you celebrate birthdays, anniversaries, births of a child, new job, etc. etc. We are still offering shoutouts for those monumental events. Our telephone number is 702-221-7283. Make sure that's on your speed dial, so you don't want to miss anything here. Our next meeting at the Conservative Town Hall of North Las Vegas will be Thursday, August 6, from 1130 to 130 at 1870 West Craig Road,

Garland Brinkley 3:00
North Las Vegas. Please bring a friend or two, and remember to RSVP for this no-host lunch. No host means that you can have anything you want to, but you get to pay for it. Our guest speaker will be James Rogers. He's a CEO, co-founder of the American Restoration Project.

Patricia Brinkley 3:18
This evening, our guest is Chuck Muth, the campaign doctor. Chuck is the president of Citizens Outreach and founder of CampaignDoctor.com. Chuck is also a professional campaign trainer, conservative blogger, and grassroot advocate, leading and he's helping candidates win elections through proven strategies. Welcome, Chuck. We're glad you're here.

Chuck Muth 3:46
Hey, I normally would not stay up this late. This is past my bedtime. For you two, though, I made a special exception to come all the way in. I'm looking forward to sitting down and talking with you. You guys are two of my favorite people in all of politics.

Patricia Brinkley 3:59
So, did you take a nap this afternoon?

Chuck Muth 4:00
Idid take one this afternoon. It's the only reason I could be here.

Garland Brinkley 4:05
Again, our calling number is 702-221-7283. Most of you out there have a phone. Use it.

Patricia Brinkley 4:13
So, Chuck, briefly share with our listeners your background. How did you get started in politics?

Chuck Muth 4:18
Oh, it was by accident where it really happened. Yeah, I I ran for well. Let's go back. I'm from Baltimore, Maryland originally. That's where I was born and raised. So I like sometimes.

Patricia Brinkley 4:30
I'm sorry.

Chuck Muth 4:30
Yeah,

Garland Brinkley 4:32
That explains a lot.

Chuck Muth 4:34
I tell this story in 1969. My beloved Baltimore Orioles lost to the New York Mets in what was considered the Mets. No, no, Baltimore Orioles baseball.

Patricia Brinkley 4:47
Baseball,

Chuck Muth 4:48
Garland, we got to get. We can't tell this. I'm glad we're not talking about the World Cup tonight. So the Orioles lost the World Series to the the New York Mets, which was considered. Like the biggest baseball upset ever. The same year, my beloved Baltimore Colts lost to the New York Jets in the Super Bowl, and that year I lost my first race. I lost a student council president in the sixth grade to little Tina Brown. I've never really forgiven her for that and gotten over it, but the the lesson there, and someone was asking me this yesterday or no today. What sports do you like? I said I like all sports because I like competition, and that's what elections are all about. So, two years within the next two years, the Baltimore Orioles came back; they won the World Series. The Baltimore Colts came back; they won the Super Bowl. And the next year, when I got to junior high school, which was before they had middle school, usually called junior high school, because I'm old, and I won my second race for student council president. So I guess it's always kind of been you know in my background. But my dad in the late 1970s ran for the Maryland House of Delegates. I wasn't involved in his campaign at all, other than showing up to a few fundraising events and handing out literature on election day, but he was in the Maryland House of Delegates for four years, and then I and then shortly after that I moved to Las Vegas. I was working for a car rental company. One of our vendors started talking politics and invited me to come to a Republican Central Committee meeting, and and I went and signed up, joined the central committee that night. And two years later, I got into the race for county chair, and it was one of those things where half. And this is why it's nothing different today from 1995. Yeah, half the people hated the one candidate running, the other half hated the other candidate who was running, I was the third candidate, and I hadn't been there long enough for everybody to hate me. That would come later. Oh, no, definitely, Garland. No, it definitely came came later. But I had that for about nine months, and another chairman from Douglas County got elected state Republican Party chairman, and said, “Hey, would you be my executive director? And I found out, you mean I can get paid and do the same work without the headaches of dealing with a central committee? Sign me up, and and that's where it was. And I quickly realized, you know, right then and there that I did not know anywhere near enough to be an effective county chair. So you remember this was right after Newt Gingrich's contract with America.

Garland Brinkley 7:19
Yes,

Chuck Muth 7:19
They took over the house. Well, I heard that he was putting on a campaign school in Washington D.C. seven-day intense campaign school, and I asked our national committee men if he would pay to send me back there, and it was brutal. I mean, we started every day at seven, you know, with breakfast and 8o'clock until nine or 10 at night, all day long, and we had homework every night, seven days straight. But when I left there, I said, “You know what? I really I don't want to be a candidate. I want to. I couldn't believe how much I learned that nobody had ever told anyone on our central committee about, and just decided this is what I want to do. I want to train candidates and activists, and that's been the love of my life since 1995 up to today,

Patricia Brinkley 8:02
so you never ran for public office?

Chuck Muth 8:04
Actually, I did when I came back because I had been as county chair and executive director. I had brought people in from the Republican National Committee to train people here, and what they would do is they they would sit down with a manual, and they you know open the manual up, and it was like, okay, now when you're walking door to door, it says here on page 32 that you should walk up and down rather than across and across. And I said, okay, these people have never run; they really don't have the moral authority to tell anybody how to run an effective campaign. So at the time, the state Senate Majority Leader's name was Bill Raggio, and I lived in then State Senator Dina Titus's district, and he asked me to run against her. Knew we weren't- It was a three-to-one Democrat district. Knew I wasn't going to win, but he just wanted to. He didn't like her anyway, so he just wanted to aggravate her and just wanted to tie her up in that race, and so I did. You know, more so not with the expectation I would win, but to irritate her, which I did. But I really wanted to get the experience. I now know if I stand up in front of, and you've been to my classes, you know, I stand up and I say, I walked in August when it was 115 degrees door to door. I did that. I didn't read about it in the manual, and so I think it just gives me just a little bit more moral authority because you've been through that experience, just like you two have, to be able to talk about a campaign when so many of these college.

Garland Brinkley 9:34
But even if you're not going to run, but especially candidates that are running, you need to get your butts in the chair and listen, the information that Chuck gives is just phenomenal. Subscribe to his newsletter, Nevada News and Views. Do that. Look at it every day, and again, listen to what he says. He has numerous books out too. He's a. Noted author, and the books are just great. And listen to it. One thing I like about Chuck is that he has a 20-question checklist of who to hire. Questions you ask your campaign consultant. 20 questions, and it like gives you a very good exhaustive idea about if they're worth it. You're giving them money. You're raising funds. You're asking, begging people for money, and you give it to this person. And it's like you better make sure they're good, and they're going to be worth it.

Chuck Muth 10:32
Yeah, we've got two websites. So Nevada News and Views is more about news and current events. So if you're a conservative and you want to hear the conservative side of the story, or the story that the mainstream press won't go to nevadanewsandviews.com just to keep up to date with what's going on. But the tips, the campaign hot tips and fundraising hot tips, you go to campaigndoctor.com and sign up for that one. And I haven't released it yet, haven't even announced it yet, but I just published my newest book, and it's all on fundraising, because the bottom line is you do not have to match your opponent dollar for dollar to beat them, but you do have to have enough money to do your campaign plan. And and as you were saying, Garland, even if you're not a candidate or you don't think you're going to be a candidate, but you're involved in this, it would be helpful because if you come and and learn from because I do things very differently from a lot of other people, and learn it. And then you're going to start looking at all these other campaigns out there and say, “Well, that's a dumb sign. Chuck already told us don't do a sign like that. And but you'll know more than the candidate and probably their consultant about what they should be doing, and you can help point them in the right direction.

Patricia Brinkley 11:38
Yes, we saw a lot of those signs during the primary, I won't say the name of the candidate, but they were female.

Garland Brinkley 11:45
It's like, okay, this is not a boudoir photograph. It's like, you know, wait a minute here, and I really like the how you calculate exactly how many votes you need to win. It's like that's there. It's when you say that number, and Patricia needed how many votes?

Patricia Brinkley 12:04
34,433.

Chuck Muth 12:07
Ah, that's my good grad, my student. But just think about it. Most candidates, if you're a donor and a candidate comes in and you say, “Well, how many votes do you need to win? Most candidates say, “Oh, 50% plus one, or one more than the other guy, or around 15,000. That means you haven't done your homework because this is a pure math problem. All you have to do is look at vote history, and you can come up with the exact number that Patricia just gave. And when you tell a donor, “I need 34,172, the donor is scratching and say, “Go, where did you come up with a number that exact? You must be somebody who's serious that I can consider investing into your campaign.

Garland Brinkley 12:47
Yeah, we look at the precincts and how they turned out in each one, and do the calculations there, the change in registration, and get it down to a T. Had Patricia gotten those many votes, she would have won. Right, didn't have enough money to get the vote. Well, whatever.

Chuck Muth 13:06
Well, I have a new book for that, so next time.

Patricia Brinkley 13:10
I don't think I'll be running again.

Chuck Muth 13:12
That's a smart lady.

Patricia Brinkley 13:13
But you know what? And this is off, not on our my questions, but we were just kind of amazed that there were four seats in North Las Vegas assembly seats, nobody ran in them, and it was just it's it's disheartening because I think it impacts other candidates with the voters because if the voters don't have anyone to vote for, they're not going to vote even up ballot, so

Chuck Muth 13:43
ah, now you hit the key. Okay, so this is a great. Let's take a timeout.

Patricia Brinkley 13:48
Yeah, and you're listening to Talk with a Conservative.

Speaker 1 13:58
Dear listeners, Toyota Tacoma here. Time to rev up adventure. Hear that? A power-packed engine belting out up to 326 available horsepower. Want your own tunes and a whole lot more? Tacoma has an available 14-inch touchscreen for that. Time for an outdoor encore? Tacoma's built to play all weekend long. Find yours at Toyota.com. Toyota, let's go places. Dear soccer, with Toyota's all-star lineup, everyone's game from goalies to forwards and all their fans. Camry and rav4 have the fuel efficiency to take any match into overtime, tundra's packed to the rack with value. Tacoma is a fan favorite, and they all come with standout savings. Kick back and let's go. Find yours at Toyota.com. Toyota, let's go places. A

Speaker 3 15:04
bird is a Southern-inspired kitchen and smokehouse. Our restaurant celebrates and revives what it means to be homemade backyard smoked with a fresh modern take on traditional dishes. We invite guests to reminisce of a time gone by where Southern homes and backyards were always open to welcoming neighbors or folks just passing through, from old Dixie fried chicken to low and smoked Texas brisket, located at 10550 Southern Highland and Cactus. See you there.

Patricia Brinkley 15:35
You're tuned in to Talk with a Conservative, where reason still rules and free speech still matters.

Garland Brinkley 15:43
It's time to cut through the noise and get back to what really matters. Let's talk.

Patricia Brinkley 15:47
So, Chuck, before the break, we were talking about not having candidates, Republican candidates, in the race and how that impacts the voters because they feel that they don't have anyone to vote for. I mean, of course, they had the state races and they had the congressional race. But for your own local area, you want to feel that you're making an impact. So, what do you think about?

Chuck Muth 16:13
Yeah. So, here's the thing: we don't have the resources that the Democrats have in that they've got the unions who are pouring money and volunteers into races, which makes it extremely difficult. And the district has got this overwhelming Democrat advantage. It's very very difficult for someone on the conservative side to win. And because we have limited resources, when there are so many races that are in swing districts that you could actually flip. I would rather put our limited resources into races we can win. Let's get those first. Once they become incumbents, then they can hold their seats, and then we can go to the next next tier. On the other hand, and the previous county chair, the last county chair for Clark County, I remember he was boasting. Well, we had a Republican candidate in every single race. Well, you know what they do. It's only important if you're if you have a credible candidate. Just putting a name on a ballot does absolutely nothing. Okay, but if you've got a good candidate, like you two, ran in very difficult races. However, because you were good candidates, maybe you couldn't win that district. But as Patricia was saying during the break, if you can elevate, if enough voters, maybe it's only 10 voters who normally wouldn't have voted or voted Republican, say, you know what, I really like Patricia, so I'm going to vote. Well, that's 10 extra votes into the gubernatorial race or the congressional race. So, I am against just putting names on the ballot for the sake of putting names on the ballot, but I'm okay, and I highly encourage people running in difficult districts because it helps if they're going to run a good campaign. It's going to help boost turnout and help everybody else. That's a good team effort.

Garland Brinkley 18:01
In 2024, I ran Assembly District One. My opponent, she spent $497,000 in that race, which means that she gave a little bit away to other candidates, but mostly there. If I hadn't run, if it had been unopposed, and she had been before I ran two election cycles before that, unopposed, that money would have went somewhere else to other candidates against the governor, against you know just whomever.

Chuck Muth 18:29
Yeah, and you are absolutely right. But the Democrat has to perceive you as a threat. If they don't perceive you as a threat, then then they don't care. They're going to give their money to all the other candidates, anyway, but that's a critical with Dina Titus. I mean, I know I wasn't going to beat her, and unless she got caught in a scandal, you know, right right before election day. But she did spend. Now, remember, this was way back in 1996 when $100,000 was a lot of money. She had never gone on TV before and never spent that kind of money before. And you're absolutely right, Garland. That was money that she couldn't then give to the other candidates who are running in other races because she put it into her own race. So yeah, there's strategic reasons for doing it, even when the odds look bad. If you're a serious candidate, I seriously encourage you to look at running in difficult races. But for party chairs and the party leaders to just say, “Oh, we just want to put a candidate in every single race” -that's just a waste of time and effort.

Patricia Brinkley 19:24
Listeners, our number is 702-221-7283. So, Chuck, you mentioned the Dems have the unions, but also they have a bench of candidates that they recruit. They kind of train them to be candidates, and then they place them in different different spots for their campaign for the election. And so, we don't have a bench. We don't have candidates that we can just pull up and say, “Yes, you'll be a good fit for 81 or SD1 or whatever.” So, do you think that's a problem with the party?

Chuck Muth 20:03
Oh, absolutely, it's a problem with the party. It even goes beyond that. They have a program for women candidates called Emerge, and it is kind of like that program I was telling you about that Newt Gingrich did for me. But theirs is months long. It's not just a one-day boot camp like you guys have been that that I do. It's ongoing. It's mentorship. They don't tell you, hey, you need to build a website. You know, you go in there and they build it with you. You know, they develop your walk pieces. They'll help you with your stump speech. It's a months-long program to guide people to become better candidates, so when they run, we don't have anything like that. Now, I see every election cycle saw it again this cycle. Oh, come to this campaign training. We're having oh, and now we're doing this campaign training at this organization. Well, the training is only as good as a trainer. And again, it goes back to like I was saying about the Republican National Committee trainers who were just reading out of a manual. Anybody can do that. I highly encourage people to go to training. I don't tell them to only go to mine. I mean, go to other good training. The Leadership Institute is fantastic. Yes, take their online courses and everything else. You got to learn from people who actually know what they're talking about because you get some local. I've seen some of the training here. It's local yokels who have done nothing, and they're training our people, and it's and then we wonder why we do so badly in the elections.

Garland Brinkley 21:26
As a not a side to that, but added to that, we took a training class and running a slate because you know SD 181 same and

Patricia Brinkley 21:38
8017 and

Garland Brinkley 21:39
8017. The third person that we're going to run together as a slate. We took a two-hour class on that, and the information we got from there was not that helpful. You gave a class right after that, and as we were walking out to the door, I asked you about a slate, and in five minutes you told us more than we heard in two hours of effective campaigning, how to do it, what to do. Just walking out the door.

Chuck Muth 22:05
It was a brilliant idea. I mean, absolutely, you share resources. I mean, why have three different campaigns having their own campaign signs when you can put Patricia running for state senate, Garland for assembly, and who was the other assembly candidate?

Patricia Brinkley 22:18
17. Yeah,

Chuck Muth 22:19
I mean, then you split the cost three ways, you get three times as many signs, or it costs 1/3 less than what it was. And the whole purpose of signs is name ID.

Garland Brinkley 22:28
Yes.

Chuck Muth 22:28
So you guys had the right idea, but you're right. It's one of the big lessons. Now Newt Gingrich, he didn't teach all the classes. His chief strategist, who actually developed the contract with America, that was Joe Gaylord, he was the brains behind Newt Gingrich with the strategy and everything else. And he, one of the things he drilled into us was, the planning is easy, the execution is hard, and it's absolutely true. Anybody can write a good campaign plan. Well, no, not anybody. Somebody can write a good campaign plan, but even the best campaign plan, if you don't execute and do what the plan calls for-it's-it's useless.

Patricia Brinkley 23:04
Well, again, I think we need to have some form of identification and recruitment of good candidates, and we don't see that going on. I mean, do you do any kind of recruitment? Do you identify people that you think would be a good candidate?

Chuck Muth 23:21
If the party was smart, they'd bring me on to do exactly that. But no, they here's here's the biggest problem. This kind of thing always gets me in trouble. But you guys know me; I don't care if I get in trouble or not. Here's the problem: the party doesn't recruit candidates for the the races that are most competitive. Political consultants are recruiting the candidates, and it doesn't mean that they're the best candidate with the best chance to win, or the most conservative candidate for the district. It means they're going to pay the consultant a consulting fee. That's all they care about, and and we see it all the time. And we've got to get away. We have a real problem, and we've had it for as long as I've been in this town. It's the consultants manage the campaign.

Speaker 4 24:02
If you're a pet parent, you already know their family, and when we love them that deeply, we want their legacy to last a lifetime. ViaGen is the world leader in genetic preservation and cloning for dogs, cats, and horses. ViaGen gives you the ability to preserve your pet's DNA, so you can keep their unique personality and presence alive for the future. If you've ever wished you could hold on to the bond you have right now, learn what's possible at viagenpets.com because some connections are one of a kind. Visit viagenpets.com.

Speaker 5 24:33
For 120 years, the Coldwell Banker commercial brand has guided commercial real estate clients. That's long enough to know the best deals don't get done from a corner office; they get done block by block. We're number one in local market expertise according to commercial real estate decision makers ranking. Community rooted, nationally backed, trusted since 1906. Get expert commercial real estate guidance at C++ CCWorldwide.com. They have the money, and it's hard for a good candidate to compete against all of that money. And then after they win, then the consultants become lobbyists and lobbyists their own clients. I mean, it's it's just, and you wonder why we're a third world country basically politically here in Nevada.

Patricia Brinkley 25:22
Callers are number. again is 702-221-7283. Now, if you're considering running for office in the next election cycle, which will be 2028, you want might want to call in and pick Chuck's brain before you make that decision.

Garland Brinkley 25:38
Do it quick.

Chuck Muth 25:40
I'll tell you that, and they should call. But let me just prepare them. I've had people call me, and I, I usually, if all they have to do is say I'm a listener of your show, and I'll, I'll do the call for them. I do a 15-20 minute call, but I usually charge people to take time to go over their campaigns, and I can't tell you how many times when they've called and people, consultants and party leaders have all said, “Oh yeah, you should run for this seat, and then they call me and say, “Now, what do you think? And then I go through my checklist that you've seen. We go through it, and at the very end, I said, “You know what? I think the best thing for you to do is to not run. And they've thanked me after and said, “You know what? That was the best $250 I ever spent because it saved me from wasting $25,000.”

Patricia Brinkley 26:23
And we have a caller. Hello, caller. Your name, please.

Jeff 26:27
Hello, Patricia. This is Jeff.

Patricia Brinkley 26:30
Hi. How are you?

Speaker 2 26:32
I am doing well. It's good to talk to you. And hello to Garland and Chuck. I just wanted to call in and agree with you that the party does need to recruit candidates. One of the things that I've found over the many years that I have been politically active, actually over 25, it seems like everybody wants to run for higher office, you know, people want to run for you know for Congress. People want to run for for governor, but nobody wants to run for city council. Nobody wants to run for county commission. Nobody wants to run for school board, and that's where we need to start. As you guys were mentioning earlier, yeah, Democrats have a program. They start off with, and they identify people who can run for those lower offices. Then those people who are in lower offices get name recognition, and then they move up the ladder. We need to do that.

Chuck Muth 27:42
Yeah, you hit you hit a raw nerve with me on that one because you are absolutely right. This drives me absolutely crazy. Candidates who have never run for anything in their lives-they all want to start at the top. And there is so much that you just don't know until you've actually been a candidate before. You know, it's just it's unbelievable. I couldn't even. We could spend hours just telling about what you don't know if you've never run before. So yeah, get in there early, run for an office for the state legislature or a local office. Get your feet wet. Now, two of the candidates that I'm working with right now, three of them actually, all are running for the state assembly. They all ran two years ago. They all lost two years ago, but they learned what they did wrong, and they're not going to mistake again. So when you ask about recruitment, what do I look for? I'm agree. This was something I learned from Roger Stone, the political strategist Roger Stone. He loves candidates who ran the first time and lost more so because the candidate runs the first time to win. Now they think they're Carl freaking Rove, and they know everything, and you can't tell them anything. But if they've lost, they've learned some lessons, and they're willing to come back again. That shows they've got stick to itiveness.

Patricia Brinkley 28:52
Thank you, Jeff, for that question. And we have a second caller. Hello, caller. Your name, please. Hello, caller. Okay then.

Chuck Muth 29:03
Oh, that was probably my mom.

Patricia Brinkley 29:06
Okay, but you said you were. We asked you something, and you said you were going to get in trouble. But I want to ask you something about that you had in your little news, your blog. Okay.

Chuck Muth 29:21
Okay.

Patricia Brinkley 29:22
Okay. So you had this bumper sticker that said, “I am Joe Lombardo.” So, are you selling those, or what? What was the? I know what the purpose of the bumper sticker was, but was that just to be kind of?

Garland Brinkley 29:38
Was it a fundraiser?

Chuck Muth 29:40
I I paid for them today. They're they'll be ready. We're picking them up tomorrow. It was just a fun thing. Most people, I run the training we do. I don't charge a lot of money. Sometimes I don't charge anything at all. It's all done through our 501c3 nonprofit. We just have to be nonpartisan about it. So yeah, I told anybody. Give us a donation to Citizen Outreach Foundation of $10 or more. We'll mail you a bumper sticker. So that's what it was. But that's an important point. I'm glad you brought that up because how a candidate deal, you're going to get hit with negative stuff all the time. It happens all the time. If you're a serious candidate, don't worry. Somebody's going to find something on you, and if they can't find it, they're just going to make it up. So this unfortunate incident happened. What happened with Joe Lombardo has happened to me. Probably happened to you. Happened to all your listeners. Probably you get pulled over by a police officer. You don't want to get a ticket. If you can find a way to get out of it, short of bribing them, you will. The video was ridiculously simple. The officer introduced himself and he started to talk. And the governor simply said, “I'm Joe Lombardo”, as a courtesy to introduce himself. The guy already knew that. He let him go. So I did talk to the governor a couple days ago after this happened. And my advice is, yeah, I understand why you're angry. It shouldn't be a news story, but this is what the left's going to do. There's no way to do. The only thing you can't do is to get angry about it because then they know they've gotten under your skin and they're just going to keep doing it. So make fun of it, you know, make light of it. I'll give you two big examples. Remember 2010? No, no, it was before today. Was Jim Gibbons running for governor and he had quoted in a speech, I think, in Elko at a Lincoln Day dinner, something about Birkenstock wearing tree hugging hippies or something like that, and he used it in a speech, and so he got called on for plagiarizing. All right, and and it was a big news story, and it got under skin. And I told him back then, I said, Governor, lean into it. Next time you have a speech, start off by saying something like, as I've always said, ask not what you can do for your country. Ask ask not what country can do for you. And just every speech, throw something in as if it were your own, and make fun of it. When people know that, when the left knows it doesn't get under your skin, it goes away. Same with Sue Loudon when in the primary when she was running for U.S. Senate, she made a very reasonable point that in the old days people would barter for medical care from the doctor. You know, grocery produce, chickens, everything, and they were making fun of her. You know, calling it chickens for chuckups, and it's not going to go away by itself. But I said, here's what you do. She's friends with the Spanos family from San Diego, the San Diego Chicken said, “Call Spainos, ask him to send a San Diego chicken to come up here. Call a press conference, have him hidden in the back, and just say you you're going to have a major endorsement announcement, and then have the San Diego chicken come out, and all the reporters just you know go to KFC and get some buckets of fried chicken and throw it out there for the reporters. You make fun of it. If you get upset and you get angry, it's only going to prolong the pain. So candidates really need to learn how to deal with negative information because it's coming your way.

Patricia Brinkley 32:52
So callers, please call in. We had someone that got cut off with 702-221-7283. So Chuck, oh, you're listening to Talk with a Conservative.

Speaker 3 33:20
Mama Bird is a Southern-inspired kitchen and smokehouse. Our restaurant celebrates and revives what it means to be homemade backyard smoked with a fresh, modern take on traditional dishes. We invite guests to reminisce of a time gone by, where Southern homes and backyards were always open to welcoming neighbors or folks just passing through. From Old Dixie Fried Chicken to low and smoked Texas brisket, located at 100 550 Southern Highland and Cactus. See you there

Speaker 4 33:49
on the West Coast.

Garland Brinkley 33:55
You're listening to Talk with a Conservative, where tradition meets truth.

Speaker 5 34:02
For 120 years, the Coldwell Banker commercial brand has guided commercial real estate clients. That's long enough to know the best deals don't get done from a corner office; they get done block by block. We're number one in local market expertise according to commercial real estate decision makers ranking. Community rooted, nationally backed, trusted since 1906. Get expert commercial real estate guidance at CBCWorldwide.com.

Speaker 6 34:38
Circus Sports. It's sports betting the way it should be the world's largest sports book, right at your fingertips, with high limits. Player-friendly pricing, exceptional customer service, and more. Bet like a pro and experience an unmatched betting experience designed by sports bettors for sports bettors. It's an app all backed by the power of the world's largest sports book in Las Vegas, Circus Sports. Download your new bookie today at circusports.com. SB 21. With valid photo ID, Nevada, Colorado, Missouri, Illinois, Iowa, or Kentucky. All rights reserved. Gambling problem? Call or text one 800 Gambler.

Patricia Brinkley 35:07
So, Chuck, as a political consultant, you ran a campaign where your client died days before the election, but he still won. Can you tell our listeners about that, please?

Chuck Muth 35:19
That was my absolute favorite campaign. Look, for years again, I when I got out in '95 after I got back from Gingrich, I wanted to be a campaign trainer. I've traveled all over the country doing campaign training seminars. I've never thought that I was a campaign manager or a campaign consultant. That's what the people who get paid the big bucks-they obviously know more about this than I do. They're more experienced, right? But there's always because I do politics, but I study marketing intensely, and there were things that I always wanted to do on campaigns for candidates that I thought would work based on my marketing experience that no candidate in their right mind would ever let me do. Now Dennis Hoff owned seven legal brothels, and he was going to run for the state assembly. And but before he got into the brothel business, he sold timeshares. This guy knows marketing, and even the girls. I found out later, he would teach them every week. There was a weekly class on how to market and sell their services. The guy understood marketing, so I came to Dennis and I said, “Hey, I'd like to try this. Let's try writing four-page long-form letters to voters, like you would get from a fundraising letter, rather than sending out the oversized postcards that everybody else does. No other candidate would ever let me do that, I'm sure, but Dennis did. You know, I agreed to take on the campaign. I really liked the guy, and nobody thought he had a prayer to win, but I thought there was a way of doing it, and so we did. And you're absolutely right. I mean, he won the primary, beat an incumbent, well-funded incumbent, died three weeks before the general election, and still got 62% of the vote. I mean, we did a campaign like you have never seen. I still have to finish writing the book on that campaign because it was textbook. It was great, but yeah, and I lead off a lot of my my my own advertising and marketing and training, and said, “Look, if I can get a dead pimp elected, imagine what I can do for you.

Patricia Brinkley 37:16
So I mean, yes, that's part of your training is the marketing, and the other thing you were talking about, I think it was in one of your books where goodness, I had to do with a 10 a tennis shoe. Remember?

Garland Brinkley 37:30
Oh yeah,

Patricia Brinkley 37:31
yeah. Can you tell our listeners about that?

Chuck Muth 37:33
So, if you want someone to come in and do your fundraiser, everybody, the county parties, club organizations, all they just send a letter in a standard number 10 white business envelope and saying, “Hey, would you please come speak at our event? Well, that envelope is opened by a staffer. I mean, if it's somebody that's high profile, and their job is to throw that stuff away in the trash, to keep it off of the boss's desk. Sure. So I learned from marketing what we call a shock and awe package. So when I write my letter, invite the person to come. It was at the time Haley Barbour was the Republican National Committee chair, and I was the county chair. The RNC chair never does events for county chairs. That's what I was told. He only does events for state parties, not the county parties. So I went and I somehow found out what Haley's shoe size was, and I went out and bought a pair of tennis shoes, and I put one of the shoes in the box with the letter and said, “Hey, this is my way of getting my foot in the door. If you would come out and do my Lincoln Day dinner event, I'll give you the other shoe what you get here. And that gets attention. I mean, the staffer can't throw that in trash. When something that original, you've got to give it to the boss. And Haley Barbour came out and did the fundraising event for us. And I've done it. I got Joe Arpaio out here. I sent him an old army pup tent that used to have to snap them together. I sent him half of the tent because he was doing tent cities back in the 90s. I do it all the time. I'm able to get a lot of high profile speakers. I don't pay speaking fees, but you know you got to get past the gatekeeper. You got to get their attention, and that's what that's all about.

Patricia Brinkley 39:06
So

Garland Brinkley 39:06
your daughter did that too, but I'm not sure you want to share that one with her trip to Europe.

Chuck Muth 39:10
Yeah, she came up with that one. So she was homeschooled, but at the time I was talking about marketing. There was a guy who did a marketing meetup, a two-hour meeting training in San Diego every month, so my wife handled all the other homeschool stuff. But politics, business, and marketing-that that was my realm. So I grab my daughter. We drive five hours down to San Diego. We go to this two-hour seminar, and then we'd go have daddy-daughter dinner, and then drive back the next next morning. And she started learning about these chuck and all packages and everything. So she came to me and said, “Dad, is it okay if I go on this three-week trip to Europe? You know, a student trip, seven countries, three weeks. I said, “Well, yeah. How much is it? That's okay with me. It's 15. She's 15. So it's 17, $7,500. I said, “Yeah, you can go, but you know, I'm not paying for.” I said you're going to have to raise the money, and she had been going to these things. And I said, now what would you rather do? Would you rather go out there and for $7,500 you can wash 750 cars at $10 a piece, or would you rather get sponsors for your trip and just get seven sponsors at $1,000 a piece? I want to do that 1000-dollar thing, Dad. Smart girl, and so she did. She came up with a great package. It was a backpack that we put the letters and everything about it. And she promised the donors, if you sponsor me when I come back, I will write a, I will keep a diary, I will write a book, and I will send you the book. And she was true to her words. She published her first book at 15 about her experience to Europe. Wow!

Patricia Brinkley 40:38
What's the name of the book?

Chuck Muth 40:40
I forget. That was 10 years ago.

Patricia Brinkley 40:45
Okay, so I know that you are also involved with the Pigpen project. Briefly share with our listeners about the project and how, if at all, it relates to the Save America Act.

Chuck Muth 40:58
It is directly related. There was a lot of questions about the 2020 election, about fraud in Nevada. The Republican Party completely screwed up how they handled it. They made a lot of unsubstantiated allegations. They didn't understand the law. They brought lawsuits that they didn't have standing on. So we got a friend in Illinois suggested that we get involved in cleaning up the voter rolls, and that's what we did with the the Pigpen project. And once you learn the laws, and it's I'm almost embarrassed how much I know. I probably know more about the election laws in the state than a lot of the county clerks, whose job it is to put on the elections. I'm not happy that I had to learn all that stuff, but we have we've been really pushing the state and the counties to clean up their voter rolls. They're doing their jobs better now. But the secretary of state we have now, Cisco Aguilar, is absolutely horrible. He's tried to block us every step of the way. We filed an election integrity report against a voter who we caught. We believed that had voted in Nevada and Texas in 2022. The attorney general he admitted it. He did an investigation. He admitted that he voted twice. Attorney General Aaron Ford didn't prosecute him. Chose not to prosecute. Won't tell us why. And the secretary of state wouldn't give us all of the. We did a public records request. We want to know what you did with this. Refused to give it. We sued him. We had the hearing in April. In June, the judge ordered them to give us the documents. And when we got the documents, it appears to me-we'll see how the judge sees it-but appears to me that they, the Secretary of State and Attorney General, misrepresented what happened. If I was, I'm just going to call and say, I think they lied. They lied to us, and I think they lied to the judge. And I hope the judge sees it that way and throws the book at them. Because if they will start working with us, we can get these voter rolls cleaned up a lot faster, and it's very important for all of our elections.

Patricia Brinkley 42:49
And Iris Stone works with you.

Chuck Muth 42:50
She is the best. Ah, we couldn't do this without Iris Stone. Her volunteers, she is so good. And give just give an example of this sort of trouble we had, Iris Stones would volunteers would go and knock on the door and say, “Is mr. Jones here? And the person answers, “Well, no, mr. Jones hasn't lived here in five years. And so we would send a report. Hey, this voter doesn't live here anymore. The Secretary of State was rejecting those reports because they said that we didn't have firsthand personal knowledge that the voter had moved. In the Secretary of State's mind, you have to go to the voter's house, help them load up the U-Haul, drive it to Oklahoma, unload it, and put the furniture in the house. And that's firsthand personal knowledge. It's ridiculous.

Garland Brinkley 43:31
And we did that.

Patricia Brinkley 43:34
So you're quite involved in a lot of projects. But one one thing from your website that caught my attention is that you are a pet lover.

Chuck Muth 43:44
Oh yeah.

Patricia Brinkley 43:44
And so, do you still have three dogs, a cat, four rabbits, three chickens, a turtle, two desert tortoises, a parakeet, a parrot, a chinchilla, and an aquarium full of fish?

Chuck Muth 43:58
Okay. The cat ate the parrot, so that that one's gone. A coyote got all of our chickens. That's gone. So now we've got 123, dogs, four cats, a chinchilla, a striped ferret. The fish is down to the one big fish that ate all the other fish. We have a desert tortoise, still. So yeah, we've got a menagerie. My daughter volunteers at Wendy's Wendy's Rescue Ranch, Potbelly Pig Rescue Ranch up in Logandale. The girls should be a veterinarian, probably. She just loves animals, and she keeps bringing. Right now, she's rescued two kittens that were like six weeks old. The mother got killed or whatever, and so she's actually has to bottle feed these kittens right now that she's taking care of. So, and and she pets it. So I've got two dogs in my office with my dog and my cat that I've got, and and the one dog it's not one of ours, so wants to eat the cat. So I got to keep them seven. But yeah, no, I love pets. I was Garland asked, did I take a nap before we came over? Yeah, I took a nap. The one dog that's visiting laid it on my lap. The cat laid on my chest, and all three of us took a nap together.

Patricia Brinkley 45:12
Well, we love pets as well, so that's why when I saw that, I said I have to ask you about that. So, Chuck, do you have any final thoughts or comments or even events that you want to publicize?

Chuck Muth 45:27
Yeah, right now, no. I would encourage if you're interested in the campaign training stuff, go to campaigndoctor.com and sign up because what I'm trying to do is take all the classes that I've that you've come to live. Every time I do one, did one in Missoula, Montana last election cycle, and I got emails from people all over the country. Well, when are you coming to Terra Hut, Indiana? The way to do it now is to put it all online. So I'm trying to raise the money now so that I don't have to charge candidates who are new, don't have a lot of money. If I can do that, we'll announce that and we'll be able to put that online.

Patricia Brinkley 46:01
And you're listening to Talk with a Conservative. The

Speaker 7 46:20
radio, the radio shopping show-a unique and fun way to enjoy incredible savings on the products and services you buy every day. We pioneered the radio shopping show in 1981, and since then, 10s of 1000s of people have saved literally millions of dollars. Visit kshb.com and learn how to save 40, 5060, 70% or even more on the products and services you buy every day. Visit kshp.com and live large for less.

Patricia Brinkley 46:58
Thanks for joining us. Chuck, one more time, do you have anything that you want to anything else you want to share with our listeners before we sign off?

Chuck Muth 47:13
Yeah, let me. I'm going to hit one real quick. I know we wanted to talk about this. This is important. It was a study. 90 to 95 percent of Republicans will vote for whoever the Republican candidate is. 90 to 95 percent of Democrats vote for the Democrat. Okay, so if you're a candidate and you're running in districts like you had, stop mailing and spending money mailing to people who are already going to vote for you or against you. You got to identify the nonpartisans, and I'd rather mail a nonpartisan three mail pieces to mail the entire district one, and that's how you can win those districts that are tough.

Patricia Brinkley 47:45
Okay, thank you. I hope the candidates out there are listening. Again, thank you to our guest this evening, Chuck Boot. Our sponsor, George Harris, candidate for SDA. Next week, our guest will be Crystal Newton, candidate for 8018. We want to thank our caller Jeff 775 Alive for their continued support, and to you, our loyal listeners, who make it a priority every Monday evening to tune in to Quack. We appreciate your support and encouragement. God bless you, and God bless America. 120

Speaker 5 48:37
years, the Coldwell Banker commercial brand has guided commercial real estate clients. That's long enough to know the best deals don't get done from a corner office; they get done block by block. We're number one in local market expertise, according to Commercial Real Estate Decision Makers Ranking. Community rooted, nationally backed, trusted since 1906. Get expert commercial real estate guidance at CBCWorldwide.com.

Speaker 6 49:07
Circus Sports-it's sports betting the way it should be. The world's largest sports book, right at your fingertips with high limits. Player-friendly pricing, exceptional customer service, and more. Bet like a pro and experience an unmatched betting experience designed by sports bettors for sports bettors. It's an app all backed by the power of the world's largest sports book in Las Vegas, Circus Sports. Download your new bookie today at circusports.com. Plus, you see 21 or older with valid photo ID in Nevada, Colorado, Missouri, Illinois, Iowa, or Kentucky. All rights reserved. Gambling problem? Call or text 1-800-GAMBLER.

Speaker 8 49:37
Before I switched to Wealthfront, my APY was probably 0.1. Once I switch to ching, with the Wealthfront cash account,

Speaker 9 49:43
earn up

Speaker 8 49:43
to 4.2% APY on your cash.

Speaker 7 49:45
I can trust Wealthfront is taking care of me.

Speaker 8 49:48
Make your money earn more. Get started at wealthfront.com. Clients were paid $1,000 for their testimonials, creating a conflict of interest. How comes fair? 3.3% base APY as of January 30th, 2026, is representative variable and earned-on funds swept to program banks. 0.65% new client boost. Three months on up to $150,000. Direct deposit $1,000 a month and fund an investing account for a point two 5% increase. Cash account offered by Wealthfront Brokerage LLC member Finra SIPC, not a bank.

Transcribed by https://otter.ai