Cortez Masto Wants Nevada First In 2028 — Not For Ideas, For Demographics

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Here's a little inside baseball that says a lot about how the other party thinks.

Right now, Democrats are deciding which state gets to vote first in their 2028 presidential primary. Going first means candidates show up early, spend money early, and build organizations that stick around for years.

Whoever wins this fight gets a head start on the next presidential race.

Nevada wants to be that state. And a group of two dozen prominent Latino leaders just sent a letter to the Democratic National Committee's Rules and Bylaws Committee pushing hard for it.

What's Actually Happening

The letter argues that if Democrats are serious about winning back voters after 2024, Nevada is where they need to start.

The leaders wrote:

“This is why we urge you to select Nevada as the first-in-the-nation primary or caucus state for 2028.”

They point to numbers. Latino voters now make up more than 15 percent of the national electorate. And according to the letter, the Democratic Party's margin among Latino voters dropped by roughly 30 points between 2016 and 2024.

That's a massive collapse for a party that used to count on that vote almost automatically.

The letter also notes that nearly one in five Nevada voters is Latino, which is why the group argues no other state makes a better test case.

“No state can better ensure the prioritization of such a strategy than battleground Nevada,” the letter says.

Nevada Senator Catherine Cortez Masto and Congressman Steven Horsford sent their own letter pushing the same case. And earlier this year, a delegation of Nevada Democrats — including Secretary of State Cisco Aguilar and state party chair Daniele Monroe-Moreno — flew to Washington to make the pitch in person.

Nevada isn't the only state in the running. Iowa, New Hampshire, Michigan, Georgia, South Carolina, Tennessee, and several others made their own pitches this year.

Reporting from NOTUS suggests South Carolina, Nevada, New Hampshire, and Michigan are the states most likely to land the early slots, though nothing is finalized. The committee is expected to make a recommendation soon, with a final vote from the full DNC set for next month in Austin.

Why Conservatives Should Care

This entire fight is being framed around identity and demographics — not ideas, not policy, not the Constitution. The pitch is essentially: put us first because we look the way the party wants to look. That's the whole argument.

It's also worth sitting with the irony. Democrats are scrambling to shore up Latino support because they lost so much ground with those voters over the last decade. Conservatives have made real inroads with Latino families on issues like the economy, faith, family, and public safety.

Instead of asking why voters left, the party's response is to reshuffle a primary calendar and hope a new map fixes what a shifting message didn't.

There's a practical angle too. Whichever party makes Nevada relevant first tends to build lasting infrastructure here — donor networks, ground operations, and media attention that outlasts a single election.

If Democrats plant a flag in Nevada as their first-in-the-nation state, expect years of national money and staff pouring into the Silver State. That changes the playing field for everyone, including Republicans running down the ballot.

What Critics Say

Not everyone inside the Democratic Party is on board. States like Iowa are reportedly considering breaking away and holding their own early caucus regardless of what the DNC decides, according to NOTUS reporting.

The DNC has apparently added tougher penalties to stop states from jumping the line.

One committee member close to the process described the fight bluntly, calling it a “bloodbath” behind closed doors. That's not a sign of a unified party. It's a sign of a party still arguing with itself over who it's even trying to reach.

What Happens Next

The Rules and Bylaws Committee is expected to vote soon on its recommendation. From there, the full DNC votes next month in Austin. Nevada Republicans, for what it's worth, are not currently pushing to change their own primary order for 2028.

What You Can Do

Watch this process closely. If Nevada does become the first-in-the-nation state for Democrats, national attention and national money will follow.

Conservatives should use that spotlight, not shy away from it. Every reporter, staffer, and candidate who shows up here is a chance to make the case for limited government, lower taxes, and school choice to an audience that might not hear it otherwise.

Stay engaged with local organizing now, so the ground game is ready no matter which state votes first.

The opinions expressed by contributors are their own and do not necessarily represent the views of Nevada News & Views. This article was written with the assistance of AI. Please verify information and consult additional sources as needed.