If you’re working on a political campaign—or thinking about jumping into one—there’s a new book out that might surprise you.
It’s called MAGA Marketing Secrets: 47 Trump-Tested Hacks for Building a Big, Beautiful Business by Jack Turk.
While the title may sound like it’s just for business owners, the real value might be for folks running for office—especially conservative candidates.
Think of it as a behind-the-scenes guide to what made Donald Trump stand out.
Love him or hate him, you can’t ignore him. And Turk breaks down exactly why that is.
Speak Their Language, Not Politician-Speak
One of the first things Turk talks about is how Trump ditched the script.
While other candidates stuck to talking points, Trump just spoke from the gut.
Sometimes it was messy. Sometimes it got him in trouble. But folks knew what they were getting.
“He didn’t talk like a politician,” Turk writes. “He talked like a regular guy on a job site or a diner booth.”
That matters.
In today’s world, people are tired of slick speeches and canned answers. They want someone who talks like they do—and actually means it.
For candidates, that means dropping the fancy buzzwords and speaking from the heart. Say what you believe. Say it plain. And say it often.
Know Who You’re Talking To
Another big idea in the book is this: Stop trying to win over everyone. Focus on your people.
Turk compares it to selling burgers on a beach. The best thing you can have isn’t a fancy grill or a secret sauce—it’s a starving crowd.
Trump didn’t invent anger over the economy, the border, or rising crime. He just stepped in front of it. He spoke directly to the people who were already fed up.
Conservative campaigns can do the same thing.
Don’t waste time trying to convince folks who will never vote for you. Talk to the ones who are already worried about the direction of the country.
Then give them a reason to believe you’ll fight for them.
Turn Enemies Into Fuel
Turk makes another strong point: Having enemies isn’t a bad thing—it’s actually part of the strategy.
Trump didn’t just run against other candidates. He ran against “the swamp,” the media, and what he called the “deep state.”
By pointing to a clear enemy, he gave people something to rally against.
You don’t need to be nasty or mean, but as a candidate, it helps to be clear about what you’re fighting.
Maybe it’s government overreach, woke school policies, or high taxes. When voters know what you stand against, they’re more likely to stand with you.
As Turk puts it: “If your brand doesn’t have a shared enemy, it doesn’t have a shared mission.”
Show Up—A Lot
One of Trump’s biggest strengths? He was everywhere. On TV. Online. At rallies. On hats and bumper stickers.
And it wasn’t by accident. Turk calls this “owning the conversation.”
The idea is simple: People can’t support you if they don’t see you. And in politics, staying visible builds trust.
“You want people to say, ‘Man, I see you everywhere,’” Turk writes. “That’s not bragging. That’s branding.”
For campaigns, that means more emails, more events, more videos, and yes—more signs.
Build a Movement, Not Just a Mailing List
What really set Trump apart wasn’t just the policies. It was the feeling of being part of something bigger.
MAGA wasn’t just a slogan. It became a tribe.
That’s a powerful idea for candidates.
Don’t just ask people to vote for you. Invite them into something that matters. Make them feel like they’re part of a cause, not just a campaign.
That could be as simple as a slogan, a shared goal, or just showing up in their communities.
Critics Say It’s Just Hype
Of course, not everyone’s a fan. Some folks say this style of marketing is too over-the-top.
They call it showmanship or say it lowers the tone of politics.
But even critics admit it works.
As campaign strategist Alex Conant told NPR in 2020, “Trump’s biggest strength is he understands the media better than anyone. He knows how to create attention and never let it go.”
In today’s crowded media world, attention is the new currency. If you can’t get it, you won’t win—no matter how good your ideas are.
Final Thought
Turk’s book may be about business, but it’s also a powerful roadmap for political campaigns.
If you’re running as a conservative, you’d be wise to take notes. Know your people. Speak from the heart. Show up. And give folks something to believe in.
As Turk writes: “You don’t just want voters. You want believers. People who’d fight for you in the street. That’s how you win.”
To order your copy from Amazon, go to: campaigndoctor.com/turk
