(Heather Fletcher, Target Marketing) – Yesterday, Tony the Tiger may not have been feeling so G-R-R-reat! The spokesbeast for Kellogg’s Frosted Flakes may have been the most public face of the brand — until Breitbart.com started up the “#DumpKelloggs” campaign. As of presst ime, the news site claimed more than 150,172 consumers had signed a pledge to boycott Kellogg’s products.
While Breitbart.com says the boycott is about Kellogg’s turning away from traditional family values by pulling its advertising dollars from the site, some believe the boycott is just retaliation about the loss of ad money. On Kellogg’s end, the CPG company appears to be trying to save its brand reputation by pulling away from the site.
Calling itself the No. 1 site for “pro-family content,” the paragraph above the petition said any readers who continued “serving up bigotry at your breakfast table” were with the brand that was against traditional American values.
Also on Wednesday, the Los Angeles Times reported that the Breitbart News Network is simply reacting to watching its advertisers file out the door. The marketers believe the site caters to the “alt-right,” which the paper characterizes as being associated with white nationalism.
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