Quarter-Million Dollar Ad Campaign Targets Nevada Legislators for Trapping Hispanic Families in Unsafe Schools

(NN&V Staff) – The American Federation for Children (AFC) has announced a $250,000 television and digital ad campaign aimed at Nevada legislators who rejected Gov. Joe Lombardo’s school choice proposal.

The campaign calls out legislators for keeping the students of Hispanic families in unsafe learning environments, where instances of bullying and gang-related activities persist.

By highlighting the legislators’ refusal to heed the calls of families advocating for education alternatives, AFC hopes to bring attention to the issue.

Beginning today, the ads will be broadcast in Spanish on prominent networks such as Telemundo and Univision, reaching the Las Vegas market. In addition, they’ll be disseminated digitally across more than a dozen targeted legislative districts as part of AFC’s One Million More campaign.

This ambitious initiative aims to invest $1 million in advocacy efforts, with the objective of expanding or passing school choice measures for at least one million additional students nationwide before the conclusion of the 2023 legislative sessions.

Valeria Gurr, Senior Fellow at the American Federation for Children, issued a statement emphasizing the importance of informing Hispanic families about legislators who are perpetuating the failing status quo.

“Hispanic families deserve to know which legislators are committed to supporting our community’s right to a quality education for our children – and who is devoted instead to a status quo that has failed us,” Gurr said in the statement. “We are dedicated to taking this message to families across the state.”

Gurr highlighted the urgent need for legislators to engage with their constituents, who have been consistently demanding changes in the education system.

“It’s time for legislators to come to the table and listen to their constituents who have been calling out for much-needed change,” Gurr continued.  “Our students are grade levels behind and emotionally suffering. Enough is enough. We are proud to stand firmly behind Nevada’s families in supporting Governor Lombardo’s school choice plan.”

The AFC’s investment in the advertising campaign underscores its commitment to championing education alternatives and advocating for the rights of Hispanic families to access quality schooling. By mobilizing significant resources and launching this initiative, the AFC aims to galvanize support and generate awareness of the pressing issues faced by Nevada’s students and families.

As the ads make their debut across Nevada’s media landscape, it remains to be seen how legislators will respond to the growing demand for changes in the education system.