(Sarah Whitten, CNBC) – In an industry rife with competition, quick-service restaurants are pulling out all the stops to turn patrons into loyal customers.
Diners aren’t just looking for quality food or speedy service, they want both. Chains that are able to adapt to changing consumer demands are better equipped to keep customers walking in the front door.
Market Force Information is out with a new set of restaurant rankings culled from the responses of more than 11,000 people and aggregated into a composite loyalty index that measures satisfaction with the food quality, service, value and restaurant experience, among other things.
The company averaged each chain’s score to determine which had the highest loyalty rating.
Here’s what Market Force found:
Favorite burger chain
California-based In-N-Out Burger is a beloved brand with West Coast diners and took the top spot in the burger category of Market Force’s survey. The restaurant earned a score of 79 percent, 5 percentage points higher than its next closest competitor, Culver’s.