(Chuck Trautman) – Don’t “pre-judge” outcomes when trying something different in your business. Failing to try something because you somehow “know” in advance that it won’t work will very likely cost you some great opportunities to boost your profits.
Not saying you don’t trust your gut or intuition, but there is an evil force called resistance and it shows up in strange places and stops forward progress. Once in a while, you have to just have faith and take the shot!
The Simple and Easy Way to Engage, Enlighten, Entertain, and Profit from New and Current Customers!
Using video as a powerful marketing tool isn’t as difficult as you might think and there’s nothing more powerful than video to help create a connection with a customer or prospect. It is the ultimate secret weapon in winning the “know, like, and trust” battle! And by every measure, video isn’t going away. In fact, it’s rapidly gaining in popularity for several reasons.
One of the smartest investments you can make for your small business, regardless of your industry, is to create video content. Video gives a unique glimpse into your business that written content alone can’t give. This isn’t to say that you should steer away from writing content, as in a blog, but video can take your content to the next level.
Stay Focused on the Needs of Your Visitors (What’s Important to Them)
Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video.
Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal way. Video lets you make eye contact with your visitors, putting your customers and potential customers at ease, which helps create that all-important connection that, in turn, allows you to gain their trust.
Successful business is more than just about the “hard sale” – it’s about personal connections because without them, there is no sale. With an added video element to your website or blog, it’s easier than ever to make those personal connections. Prospective clients can get a good ‘read’ on you and make a much more informed (and often faster) decision about your products or services.
A “Fastest Way To Higher Profits” Moment!
Your Skill Isn’t Typical
I believe we’re all blessed with God-given talents and skills. The most successful entrepreneurs are those fortunate enough to figure out how to use their talents and skills in their businesses, combined with a passion for serving others and the knowledge of what their abilities are worth.
I believe many people’s profit problem is two-fold. It often starts at the beginning when entrepreneurs are cash-starved and offer their products and services for lower prices than they should. Next, even if they raise their prices over time, the next problem happens when these entrepreneurs work within their areas of expertise for so long that their talents and skills become commonplace . . . to them.
Think about the first time you learned to drive a car. For me, I learned on a stick shift, and boy, did it seem complicated! I had to try to balance applying the right amount of gas while letting out the clutch, and of course, there was a lot of bucking and jerking. Plus, I had to keep my eyes on the road and monitor the rearview mirrors, operate the turn signals, turn the wheel, and concentrate really hard.
Today, it’s second nature because I’ve been doing it for so long. I can jump in the car and drive, carrying out these multiple duties without even thinking about them.
I’m going to say something to you now that should change your whole perspective about pricing: You are not your average customer!
What it means is that your customers don’t know what you know. You must evaluate the product or service you provide as an end result benefit and what pain it cures, or what joy it brings to your customer, and then set your pricing based on that.
Another “Fastest Way To Higher Profits” Moment!
All Customers Are Not Created Equal
All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.