The UFC boss is going to bat for Nevada’s governor for the second time, and Lombardo is thanking him for it.
A Familiar Face Steps Up
Dana White has done this before. Four years ago, the UFC boss told Nevadans that Joe Lombardo should be governor. Lombardo won.
Now White is back with a new video.
“Nearly four years later, his record speaks for itself,” White says.
Gov. Lombardo responded to the endorsement on X, writing:
“Thank you, @danawhite, for your continued support and investment in Nevada,” he wrote.
“You’ve created jobs and helped put Las Vegas on the world stage. We both believe in Nevada’s potential and we’re just getting started.”
Thank you, @danawhite, for your continued support and investment in Nevada.
You’ve created jobs and helped put Las Vegas on the world stage. We both believe in Nevada’s potential and we’re just getting started. https://t.co/6zdKHjvvAW
— Joe Lombardo (@JoeLombardoNV) October 13, 2026
Why Dana White’s Word Carries Weight
White isn’t a politician. He’s a Las Vegas businessman. His family moved here when he was in third grade. In 2001, he and his partners bought the UFC for $2 million and turned it into a worldwide brand. Its headquarters is still in southwest Las Vegas.
The company keeps growing here, too. UFC owns about 35 acres of undeveloped land around its headquarters. Leaders are drawing up a master plan that could include a hotel and more space for WWE.
What White Says Lombardo Got Done
White’s video runs through a long list. On jobs, he says Nevada “has added more than 100,000 jobs. That’s more than California.”
On schools, White points to the largest K-12 investment in state history and historic teacher pay raises.
“Graduation rates are up, more schools are succeeding, and teacher vacancies are down,” he says.
On safety, White reminds viewers that Lombardo spent 34 years with Las Vegas Metro, including eight as Clark County Sheriff.
“This guy’s been protecting Las Vegas for decades, and that hasn’t changed as governor,” White says.
White also calls housing “one of the biggest challenges facing Nevadans” and says the state is building thousands of new homes.
Read More:
Lombardo’s Housing Plan Delivers: 891 Homes Coming to Nevada Families
Why This Matters to Conservatives
Limited government means the state sets fair rules and then steps aside. Business owners build. Workers get paychecks.
That fits Lombardo’s record. When the Vegas Chamber endorsed him, it said he eliminated hundreds of regulations that had slowed small businesses down. The Chamber called it “a commonsense approach” to governing.
White said it simply. Nevada should be “a place where anyone who’s willing to work hard can build a great life.”
A Very Close Race
This one is tight. A Noble Predictive Insights poll released October 6 had Lombardo at 42% and Ford at 40%, with independent Danielle Ford at 7%. An Emerson College poll in September had Ford ahead, 44% to 42%.
A well-known name like White could help with voters who are still making up their minds.
What Comes Next and What You Can Do
Expect more big names to weigh in as Election Day gets closer. Election Day is November 3, and early voting runs October 17 through October 30.
The UFC also hopes to reveal its campus plans in the coming months, which will likely go before Clark County. When the UFC expansion reaches the county, tell commissioners you support private investment that doesn’t lean on taxpayers.
As White put it, “There’s more work to make Nevada safer, more affordable.” Now it’s up to voters.
The opinions expressed by contributors are their own and do not necessarily represent the views of Nevada News & Views. This article was written with the assistance of AI.
