(Wayne Allyn Root, Las Vegas Review-Journal) – I am a branding, marketing and promotion expert. I’ve used branding techniques to build several million-dollar businesses. I lecture on “Branding — American Style” all over the globe.
What’s the greatest brand in the world? Las Vegas. The name “Las Vegas” says fun, celebrity, glitz, glamour, gambling, golf, sex, shopping and sunshine — all in one.
No matter where I go in the world, when I say I’m from Las Vegas the reaction is amazing and instantaneous. Whoever I’m talking to smiles, laughs and screams, “Vegas baby! Wow!” Just the mention of those two magic words makes everyone in the world stop like I’m in one of those old E.F. Hutton television commercials.
Those two magic words are “Las Vegas.” Not “Harry Reid.” Outside America no one has any idea who Harry Reid is. Inside America even 90 percent of Democrats haven’t a clue who Harry Reid is. Don’t believe me? Watch those “man in the street” polls taken on “Jimmy Kimmel Live.” They asked people who Joe Biden was last year. You know, the vice president of the United States for eight consecutive years. No one knew. Biden was anonymous to typical Americans.
So, trust me, even most Democrats haven’t a clue who Harry Reid is.